Whose buying the flowers? Women. Why? Because women see flowers and admire the arrangments, colors and frangrances. Women aren’t waiting for men to send them a romantic bouquet to admire. They are buying flowers to accentuate their living spaces. Recent studies have revealed buying flowers to decorate the home can also improve emotional wellbeing.  Here are some numbers that demonstrate who’s buying the flowers and for what reasons:
 

Data collected by Ipsos-Insight FloralTrends Consumer Tracking Study, 2005.

As the market trends show it looks like men aren’t buying a whole lot of flowers for their wives, girlfriends or moms. The exception of course maybe Mothers Day, Valentines Day, and Anniversaries.

As a romantic gesture flowers are good and they are an easy and thoughtful gift. Some insight from inblooom.com.

Women are buying flowers for a lot of reasons. Flowers are and probably will be something women will always gravitate to more than men because of esthetic reasons.  

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