1-800-flowers.com Gets a Makeover
Have you noticed! 1-800-flowers.com has revamped it’s website and logo. The new 1-800-flowers features not only a new brand image and redesign but the introduction of the newly intergrated brand of 1-800-baskets.com to complement the floral offerrings.
Martha Stewart was the most recent adjustment to 1-800-flowers.com about a year ago when they – 1-800-flowers and Martha Stewart floral – merged to create a co branded label for Ms. Stewarts designer floral arrangments.
As you can see here 1-800-flowers love to develop and connect consumers with a brand. In this case two recognizable brands.
Most online florist don’t rebrand their line of gift baskets from the floral bouquets but 1-800-flowers has taken the opportunity to actually distinguish its gift basket offerings to complement it’s ubiquitous brand name. It’s perhaps an ingenious idea to get cutomers to start thinking gift baskets as a seperate entity.
Gifts and gifts baskets is a large consumer market and what better way to establish yourself in the market but by getting consumers to connect with a brand name for that market. Walmart may sell toys but Toys R’ Us specializes in toys.
The redesign breaks down as many pieces of the total of what 1-800-flowers has to offer consumers. You still get the basic line up of floral bouquets with their steady price point.
Check it out for yourself and tell me what you think?
