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Teleflora and MiGi Girls to Design New Baby Gifts

June 25th, 2009 K. Nuer No comments

Teleflora's MiGi Baby Elephant Bouquet

Combine one of the top floral wire services with trend-setting designers and you will likely get a combination that will be on par with 1-800-flowers.com and Martha Stewart flowers.

Known as the MiGi Girls, Michele Adams and Gia Russo, have partnered with Teleflora to create eye dazzling floral keepsakes that go beyond the ordinary bouquet of flowers.

Teleflora already prides iteself on not doing what some of its top competitors consider the standard for flower delivery – flowers in a box. As the world’s leading flower wire service Teleflora offers only hand-arranged, hand-delivered floral arrangements. It’s an important distinction Teleflora tries to convey to its consumers in a field where the dominate players are but a handful, yet still in a crowded market.

Now with Teleflora’s new two year partnership with the MiGi girls, Teleflora is setting out to offer an exclusive line of new baby-themed floral gifts to showcase the girls’ eyes for high style and demonstrate Teleflora’s arrangement know how.

It’s the perfect relationship that fits the Teleflora marketing goals and strategy for hand-delivered arrangments sent in elegant keepsake containers that can be used long after the flowers are gone. “Michele and Gia have developed a reputation for being experts who offer practical yet forward-thinking solutions to design challenges, making them the perfect partner for Teleflora,” said Shawn Weidmann, President, Teleflora

The Teleflora’s MiGi Baby Elephant Bouquet is one of the MiGi girls designs that shows off their talent for style. The elephant bouquet features a pull string and movable wheels.

The goal for Teleflora’s is to offer something more than a bouquet to celebrate the baby arrival but to offer a product that useful, chic, pratical as well as add some stylish decorum to the baby room.

Telfora is betting on the hard statistcal data to forge forward in this floral designer market. According to Consumer Reports, a typical middle-income family in the U.S. will spend an average of $12,673 on the baby’s room. Knowing that parents want the best for their new arrivals, saving money and finding clever gifts that prove pratical will help parents save money. In the current economy it all makes sense.

You be the ultimate judge and discover if the designer arrangments meet your expectations. Time will tell.