Teleflora, the world’s leading flower wire service, recently announced its plans for the 10th anniversary of Teleflora’s Make Someone Smile® Week, starting from Sunday, July 18 through Saturday, July 24. Thousands of Teleflora memnber florists and community volunteers will deliver bouquets in the company’s keepsake gift Be Happy® Mug, to those most in need of a smile — such as hospital patients, senior citizens living in nursing homes and assisted living homes. In honor of the 10th anniversary, Teleflora will also award 10 lucky member units a check for $1,000 to be given to a charity of their choice.

Teleflora plans to donate more than 50,000 of their Be Happy® Mugs to its member florists, who will work with local wholesalers and growers to secure donated flowers. Local Teleflora florists will use these donations to design cheerful Be Happy® Bouquets, full of roses and daisies, and deliver them to residents in their local communities.

Since its launch 10 years ago, Make Someone Smile® Week has become the floral industry’s most successful charitable program. In 10 years, more than 22,000 florists in the U.S. and Canada have donated their time. Teleflora’s program has delivered more than 200,000 bouquets to those most in need of a smile.

It’s your choice in life to do good things for others. Good deeds are a elusive trait not particularly evident to everyone, yet we are reminded on occasions that the world is full of kind hearted souls of compassion, who strive to genuinely do  good. 

You dont’ have to sit back and waite for opportunity to do good. Often it only takes a small gesture to change someone’s outlook on life when they might feel down. It’s the little things that can make a difference, such as volunteering at a food-bank, donating to your favorite cause or sending someone a bouquet of flowers.

For more information on Teleflora’s Make Someone Smile® Week visit http://www.teleflora.com/make-someone-smile-week-flowers.asp or how you can get involved, call 310.966.8328.

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American author, poet, playwright L.Frank Baum started the Oz book series in 1900 with The Wonderful Wizard of Oz. It quickly became one of the most popular books ever out of the series. After MGM bought the rights to make The Wizard of Oz in 1937, the movie was an instant success after its release in 1939.

The Wizard of Oz  remains a classic film that has thrived for several decades. It’s a timeless theatrical performace that has entertained the young and old a like.

In conjunction with a September 29 release of The Wizard of Oz (70th Anniversary 2-Disc Special Edition) Teleflora, a  leading flower wire service, has created an empressive keepsake gift, The Wizard of Oz Bouquet. The new Teleflora arrangement celebrates the release of the 70th Anniversary Ultimate Collector’s Edition of the film.

There remians a large fan base of Oz enthusiast with hundreds of personal web sites dedicated to everthing Oz. Warner Bros. Entertainment has for the past year been celebrating the 70th anniversary The Wizard of Oz, with a number of spectacular events around the world.

Teleflora’s The Wizard of Oz Bouquet is a hand-painted sculpture of the  characters, the Lion, Scarecrow, Tin Man, Dorothy and little Toto, skipping down the yellow brick road.  

The floral arrangement features the sweet smells of button-spray chrysanthemums, roses and alstroemeria, all in a yellow shade to highlight the bright future ahead. The bouquet is now only available for pre-order only until September 21st, 2009 at Teleflora.

If you love the timeless story of The Wizard of Oz you might like this  collectible.

Saw this post on BrandWeek.com. Floral retailer Teleflora will be going prime time during the Super Bowl.  Commercial spots are lengendary during the Super Bowl for not only raising brand awareness but for their entertainment value. The best commercials tend to have the greatest impact for a brands bottom line. I can’t wait to hear the response of  viewers on this. 

By Becky Ebenkamp

Hoping to remind male viewers that Valentine’s Day is just around the corner, Teleflora will run its first ever Super Bowl ad during the 2009 game. Florists, in general, have shied away from the championship game for the past two decades. FTD, was the last floral company to buy into the big game with spots featuring NFL Hall of Famer Merlin Olsen.

Teleflora is taking a decidedly different tack. Its spot, which is reminiscent of office sitcoms, shows a man giving a box of flowers to a mousy female coworker. Soon, the flowers start insulting her. In the unfinalized commercial the flowers said: “Have you ever considered rhinoplasty?”

“Don’t send flowers in a box,” the ad warns. “You don’t know what they’ll say.” The commercial, which will run in the game’s second quarter, is tagged with “The Teleflora Difference.” It directs viewers to Teleflora.com.

Lynda Resnick, owner of Teleflora parent company Roll International, said, “Sixty percent of the flowers today are delivered in a box. Our flowers are hand-designed and hand-delivered right to your doorstep. That’s the difference.”

Resnick likened the indignity of a woman having to arrange her own Valentine’s Day bouquet to having to cook her own romantic dinner. The spot will tout its Rubies & Roses Bouquet in a keepsake vase.

Florists have taken a hit because so many wire services sell impersonal boxed flowers direct to the consumer, according to Resnick, who also runs Pom Wonderful and Fiji Water. “It’s taken about half a billion out of the floral industry, and that’s a lot in a $6 billion or $7 billion industry. Our motto is to support the local florist.”

It’s Fall again and now it’s time to accessorize your foyer, dinning room table or living room with festive fall floral arrangements. By placing a dramatic centerpiece in the center of your dinner table, you will add great effect to your Thanksgiving dinner. An assortment of flowers in fall colors will also add great excitement and flare to your home decor. 

This Thanksgiving holiday, three of Teleflora’s keepsake bouquets will come with the chance (for both sender and recipient) to win one of two GRAND PRIZE family adventure trips to Colonial Williamsburg. The prize package includes airfare, lodging, meals AND a $500 Colonial Williamsburg gift card. Ten SECOND-PLACE winners will each receive a $500 Colonial Williamsburg gift card. 

Above is a preview of the beautiful keepsake bouquets that will be eligible for the sweepstakes. You can order any of these to be entered to win one of the many prizes.

NO PURCHASE NECESSARY TO ENTER TO WIN. See official rulesfor complete details, including how to obtain a game piece without purchase. Sponsor: Teleflora LLC.

Anybody know the best way to find a local Florist? Telelfora may have the answer.

Teleflora’s FindAFlorist.com is there new search portal connecting online shoppers to local florist all over the country in specific markets. Teleflora has cultivated their network to over 20,000 local florist it deems high-quality florist, special enough to carry it’s brand.

The process moves like this. Shop online at Teleflora to find the arrangements you like and your flowers will be delivered using a florist from their network in your area. What you should expect to recieve is quality fresh flowers delivered to you or your receipent. Or you can go directly to their search portal to find a local florist from their 20,000 plus network of florist.

Since wedding and anniversery season is now in full bloom getting quality flowers and service is expected. I’m sure there a lot of brides to be looking for the best possible service they can find. If you are going to choose a florist best thing to do is pick a florist with a good reputation and having Teleflora’s seal of approval should make the decision easier.