FlowerShopDeals Blog – Floral Mashup

American author, poet, playwright L.Frank Baum started the Oz book series in 1900 with The Wonderful Wizard of Oz. It quickly became one of the most popular books ever out of the series. After MGM bought the rights to make The Wizard of Oz in 1937, the movie was an instant success after its release in 1939.

The Wizard of Oz  remains a classic film that has thrived for several decades. It’s a timeless theatrical performace that has entertained the young and old a like.

In conjunction with a September 29 release of The Wizard of Oz (70th Anniversary 2-Disc Special Edition) Teleflora, a  leading flower wire service, has created an empressive keepsake gift, The Wizard of Oz Bouquet. The new Teleflora arrangement celebrates the release of the 70th Anniversary Ultimate Collector’s Edition of the film.

There remians a large fan base of Oz enthusiast with hundreds of personal web sites dedicated to everthing Oz. Warner Bros. Entertainment has for the past year been celebrating the 70th anniversary The Wizard of Oz, with a number of spectacular events around the world.

Teleflora’s The Wizard of Oz Bouquet is a hand-painted sculpture of the  characters, the Lion, Scarecrow, Tin Man, Dorothy and little Toto, skipping down the yellow brick road.  

The floral arrangement features the sweet smells of button-spray chrysanthemums, roses and alstroemeria, all in a yellow shade to highlight the bright future ahead. The bouquet is now only available for pre-order only until September 21st, 2009 at Teleflora.

If you love the timeless story of The Wizard of Oz you might like this  collectible.

K. Nuer Industry News, Special Events Teleflora, Wizard of Oz bouquet

Saw this post on BrandWeek.com. Floral retailer Teleflora will be going prime time during the Super Bowl.  Commercial spots are lengendary during the Super Bowl for not only raising brand awareness but for their entertainment value. The best commercials tend to have the greatest impact for a brands bottom line. I can’t wait to hear the response of  viewers on this. 

By Becky Ebenkamp

Hoping to remind male viewers that Valentine’s Day is just around the corner, Teleflora will run its first ever Super Bowl ad during the 2009 game. Florists, in general, have shied away from the championship game for the past two decades. FTD, was the last floral company to buy into the big game with spots featuring NFL Hall of Famer Merlin Olsen.

Teleflora is taking a decidedly different tack. Its spot, which is reminiscent of office sitcoms, shows a man giving a box of flowers to a mousy female coworker. Soon, the flowers start insulting her. In the unfinalized commercial the flowers said: “Have you ever considered rhinoplasty?”

“Don’t send flowers in a box,” the ad warns. “You don’t know what they’ll say.” The commercial, which will run in the game’s second quarter, is tagged with “The Teleflora Difference.” It directs viewers to Teleflora.com.

Lynda Resnick, owner of Teleflora parent company Roll International, said, “Sixty percent of the flowers today are delivered in a box. Our flowers are hand-designed and hand-delivered right to your doorstep. That’s the difference.”

Resnick likened the indignity of a woman having to arrange her own Valentine’s Day bouquet to having to cook her own romantic dinner. The spot will tout its Rubies & Roses Bouquet in a keepsake vase.

Florists have taken a hit because so many wire services sell impersonal boxed flowers direct to the consumer, according to Resnick, who also runs Pom Wonderful and Fiji Water. “It’s taken about half a billion out of the floral industry, and that’s a lot in a $6 billion or $7 billion industry. Our motto is to support the local florist.”

K. Nuer Industry News Teleflora, Valentines Day

It’s Fall again and now it’s time to accessorize your foyer, dinning room table or living room with festive fall floral arrangements. By placing a dramatic centerpiece in the center of your dinner table, you will add great effect to your Thanksgiving dinner. An assortment of flowers in fall colors will also add great excitement and flare to your home decor. 

This Thanksgiving holiday, three of Teleflora’s keepsake bouquets will come with the chance (for both sender and recipient) to win one of two GRAND PRIZE family adventure trips to Colonial Williamsburg. The prize package includes airfare, lodging, meals AND a $500 Colonial Williamsburg gift card. Ten SECOND-PLACE winners will each receive a $500 Colonial Williamsburg gift card. 

Above is a preview of the beautiful keepsake bouquets that will be eligible for the sweepstakes. You can order any of these to be entered to win one of the many prizes.

NO PURCHASE NECESSARY TO ENTER TO WIN. See official rulesfor complete details, including how to obtain a game piece without purchase. Sponsor: Teleflora LLC.

K. Nuer Holiday Flowers fall flowers, send flowers, Teleflora, thanksgiving

Anybody know the best way to find a local Florist? Telelfora may have the answer.

Teleflora’s FindAFlorist.com is there new search portal connecting online shoppers to local florist all over the country in specific markets. Teleflora has cultivated their network to over 20,000 local florist it deems high-quality florist, special enough to carry it’s brand.

The process moves like this. Shop online at Teleflora to find the arrangements you like and your flowers will be delivered using a florist from their network in your area. What you should expect to recieve is quality fresh flowers delivered to you or your receipent. Or you can go directly to their search portal to find a local florist from their 20,000 plus network of florist.

Since wedding and anniversery season is now in full bloom getting quality flowers and service is expected. I’m sure there a lot of brides to be looking for the best possible service they can find. If you are going to choose a florist best thing to do is pick a florist with a good reputation and having Teleflora’s seal of approval should make the decision easier.

K. Nuer Industry News anniversary flowers, Florist, Search, Teleflora, wedding flowers